I'VE CRAFTED STORIES FOR THE FOLLOWING BRANDS...

Sim grew up finding places to Rollerblade with his mates.  In this self-made tribe, brought together by the freedom their sport gave to them, Sim became a recognised master of his craft.  He was featured on the cover of Unity Magazine and traveled to California on several sponsored tours.

It was during one of these trips that Sim broke his hip, ribs, and arm in a serious blading accident.  During his rehabilitation, he began to document his mates rollerblading and competing.  A new passion emerged.

Sim began sharing his work on Vimeo, and has been awarded several Staff Picks.  His work is frequently referenced and recognised by other film-makers.  In one example Sim was chosen by the Creative Director at Lululemon, himself a US based film-maker, to create the brand’s first UK film.  Sim later signed with Hoi Polloi Media as a director, juggling passion driven projects for small businesses with commercial ads for global brands.

In 2017 Sim began shooting a series of intimate portraits for the Outdoor travel brand Millican. Since then Sim has become a Millican ambassador and continues to create their film content moving into 2019.   He lives in Shoreham and when not film-making, is most often found documenting bouldering in a remote forest somewhere in his van.
In 2019, Sim was approached by Grammercy Park Studios, who'd seen his Millican work, looking to inject some soul into a TV spot for Purina, which he went on to direct in Patagonia, Chile.
Since then brands & creatives have trusted Sim with producing meaningful projects that connect with outdoor and lifestyle communities.
Today, Sim works with some of the worlds leading ad agencies for brands such as Google, Sony, Gore-tex, Osprey, Conde Nast Traveller, Finisterre, Lululemon and many more as he continues to appeal to conscious brands, looking to make intentional films, that matter.​​​​​​​
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